Guides

The things regulated operators wish someone had explained sooner.

Plain-English guides on the parts of regulated CRM that quietly cost operators revenue - messaging compliance, deliverability, and platform decisions. No fluff, no invented statistics, just the practical context we use with clients.

Compliance9 min read

SHAFT compliance: why regulated SMS gets blocked

SHAFT compliance explained for dispensaries, firearms, vape, and alcohol brands: what SHAFT means, why carriers silently block regulated SMS, and how to keep messages deliverable.

Compliance8 min read

A2P 10DLC registration for regulated businesses

A plain-English guide to A2P 10DLC registration: what it is, how brand and campaign registration work, how trust scores affect throughput, and why it does not override content rules.

Platforms10 min read

Alpine IQ vs Springbig: how to choose

Alpine IQ vs Springbig compared for dispensaries: how the two cannabis loyalty and messaging platforms differ, where each fits, and how to choose based on your retention goals.

Platforms9 min read

Getting more out of Alpine IQ

Get more from Alpine IQ: audiences and segmentation, loyalty done well, lifecycle and winback, a compliant channel mix, and reporting operators actually use.

Deliverability9 min read

Email deliverability for regulated brands in Klaviyo

How regulated brands protect email deliverability in Klaviyo: authentication (SPF, DKIM, DMARC), list hygiene, engagement-based sending, and why Klaviyo SMS will not carry restricted goods.

Why we publish these

Most regulated CRM problems start with something nobody explained.

These guides cover the constraints CapraCX works inside every day. If your messaging is underperforming and you are not sure why, this is usually where it starts.